Ara, Designer/CEO, was born in Liberia, Africa, where the beauty of the world struck him at an early age. Upon arrival in the United States in 1985, Ara turned to his artistic renderings and sought an outlet for his creative vision. Working from his loft in Soho, Ara began exhibiting his jewelry designs in 1992 at industry trade shows. Quickly finding enthusiastic buyers, Ara invested himself fully into building this business, eventually leading to the opening of his first NYC retail store on the edge of SOHO on Bleecker Street. Ara has now successfully opened the Versani Flagship Boutique in the heart of SOHO on Mercer Street, in addition to opening two more retail stores across the country - the elegant Mulberry Street location in Nolita, NYC, and our southern hot-spot location in Miami's South Beach. Moving forward is a constant goal of Versani Jewelry.