Dufrane

Austin Inspired Watches

Our company motto is “history remembers those who are a little bit different.” Maybe it’s the keep Austin weirdculture here that makes us think this way, but there’s something fundamentally true behind it. From bold, risk takers to extravagant characters, every great legacy has a mark of distinction that makes them truly unique. In Austin, we celebrate that mark of distinction, and the beauty of individuality.

As a watch company rooted in Austin, our watch designs are sophisticated with a certain finesse that adds character and charm. Each of our watches are inspired by local spots in Austin, like the Barton Springs swimming pool and Bergstrom airport. They embody a sense of adventure and stability.